Greg Barila is an Australian journalist, podcaster and digital media specialist with nearly 20 years’ experience in the industry.
He is currently the Premium Content Editor at The Advertiser, in Adelaide South Australia.
Greg’s role is to drive and oversee the development of premium content; major subscription-driving and subscriber-retaining journalism using the resources of The Advertiser newsroom and the broader News Corp Australia network.
Greg’s focus includes digital interactives, audience engagement tools including polls and surveys, data visualisations such as charts, maps, graphs and tables, premium video stories and podcasts. See more of Greg’s work here.
He also manages the development, publication and distribution of content across the weekend for Advertiser.com.au and its social media channels.
Greg was previously Head of Social Media and Audience Engagement at The Advertiser and was regarded as a leader in the space.
He ran social media training in News Corp newsrooms in Adelaide and Brisbane as part of the company’s “News University” and has written several articles on the disruptive influence of social media on traditional journalism.
He has also been a guest speaker on journalism and social media topics at events around Adelaide and can sometimes be heard discussing news, current affairs and social media on local radio.
Greg has also led The Advertiser’s efforts in audio journalism, helping to establish a recording studio and writing, producing and co-hosting several SA history, arts and politics podcasts since 2016.
In 2011-2012, Greg spent 12 months on secondment to News Corp’s company headquarters in New York City, where he took up the role of Content Editor for News Corp’s internal Social Business Network “Our News”.
During his time in New York, Greg interviewed the most senior executives in the publishing and broadcasting divisions of the business, covered industry conferences in New York, Boston and San Francisco and visited News Corp businesses in Connecticut, LA and San Francisco to write about cutting-edge trends in journalism, social media, television, film and book publishing.
Greg began his journalism career in radio in his home town of Mildura, Victoria before moving into print as a reporter for News Corp’s Messenger Newspapers in 2002.
In 2006, he moved to the now-defunct Independent Weekly newspaper where he worked as a journalist and as the Online Editor of Solstice Media’s daily e-newspaper, Indaily.
He returned to News Corp. to take up the role of Digital Editor at Messenger in 2007 and in 2008 was named Best Print Journalist at the SA Media Awards.
Greg grew up on a citrus farm on the NSW side of the Murray near Mildura and still enjoys gardening at home in Adelaide. He’s a coffee snob, a Sopranos fan and an Essendon tragic.
If you think Greg could help you or your business, let him know!